the a-z of
consumer behaviour





















speaking
Andrew and Zana are experienced and authoritative keynote speakers and panellists at retail, business and consumer psychology conferences across the world. They draw on their combined track records to present insight and analysis, both individually and as a pair. Recently, they have spoken at events in London, Oxford, Moscow, Sofia, and Athens, and benefit from close partnerships with major institutions like the British Retail Consortium and the Saïd Business School.

writing
Andrew and Zana are both experienced retail and consumer commentators in the international press, covering a wide range of topics for breaking news and detailed insight. Andrew has his own column in Forbes magazine and is the author of Harry Was Right All Along, an in-depth study of changing trends in retail which examines the crisis facing the high street and new developments in the commercial sector. He is also regularly quoted in major newspapers and periodicals like the Daily Telegraph, the Daily Express and Retail Gazette. Zana is the author of Life Equilibrium, a popular psychology self-help book. She also writes and comments widely on issues of consumer behaviour, choice and identity. Zana blogs regularly and has been featured in the Metro and Retail Gazette.

insights
As well as their extensive speaking, writing and broadcasting commitments, Andrew and Zana host the retail and consumer psychology podcast What’s In Store. On this, they examine different aspects of the industry and speak to key influencers and thought leaders about major retail and business events like the Budget and significant corporate leadership changes. They offer a distinctive and well-researched perspective on these topics and have drawn listeners from around the world.
testimonials

LATEST BLOG POSTS
Remember, we’re all in this together, but just don’t get too close
On this, Blue Monday, I am reflecting on the fact that 2020 has thankfully and finally, drawn to a socially…
Amazon, I’m Not In Love, So Don’t Forget It, It’s Just A Silly Phase I’m Going Through
And just becauseI call you upDon’t get me wrong, don’t think you’ve got it madeI’m not in love, no no,…
Will Brick and Mortar Stores Cease to Exist After the Pandemic?
Guest blog Across the globe, countries are riding out the same storm in varying degrees. Suddenly, the term ‘essential’ has…