Category Archives: Uncategorised

This has taken me a long time to write. Not because it’s particularly long, as you can see, but because…

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It feels like writing anything about coronavirus (COVID-19), the virus which is now officially a global pandemic, is fraught with…

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International Women’s Day (IWD) is an event synonymous with inspiration. A celebration of women’s achievements, it also exists to promote dialogue…

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Brands have always sought to associate themselves with the most fashionable individuals of the day, be it simply to be…

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All the best brands have a sense of purpose. In these complex times, there’s no shortage of demand for a…

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There’s one retail conference that I’ve long been wanting to be involved with and that’s the CX Exchange – or…

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I don’t know about you but when I was a child I used to keep rabbits. Lovable and adorable, quite apart…

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There’s a misconception among the general public that the world of retail is moving inexorably to a fully digital experience,…

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Customer loyalty is everything. It is the Holy Grail, the pot of gold at the end of the rainbow, the…

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Now, I don’t know about you, but I’m frequently frustrated by what passes for personalisation these days. And frankly, the…

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