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August 30, 2017

Customer Experience & Consumer Expectation

Why Both Are Critical To Success – And How a Modest Toastie Inspired This Blog!

In my job as a content writer I am fortunate enough to be able to work from virtually anywhere; provided I have my smartphone, laptop and decent WiF...

July 24, 2017

First published in Retail Week July 21st 2017

To succeed in the demanding world of the consumer customer experience is everything – but we’ve all heard that many times before right?

A great view of the state of the nation in internet retailing and technology was on offer...

July 17, 2017

Bob Dylan couldn’t have put it better when he wrote those lyrics back in 1964.

And the times certainly are changing if you’re an internet or retail marketer; a change so profound that the entire way in which you engage with your audience is shifting beyond all recogniti...

April 13, 2017

Meet my two best friends ‘Personalisation’ & ‘Customer Experience’

Much is written about personalisation and customer experience – the two are natural bedfellows -and if we believe much of what we read, we would be forgiven for thinking that both are highly sophisticate...

April 13, 2017

Never has the High Street been more competitive, never has it been so dynamic and demanding and most importantly, never have we as consumers been more demanding of retailers. Can retailers afford to continue to innovate, deliver great product and at rock bottom prices...

April 12, 2017

It was Brands Hatch, the famous motor racing circuit in Kent, a few years ago and I had qualified my BMW M3 on the front row of the grid. Behind me were 30 other hooligans all chomping at the bit to go as soon as the lights went out.

And out they went but whilst everyon...

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