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May 20, 2019

 Does your brand demonstrate emotional intelligence?

Do you believe that consumers are buying your brand or that they are buying into your brand?

If you are one of those retailers who find it difficult to repeat the once prosperous growth and success, you need to rethink...

April 24, 2019

 Weighing up the odds - learn to trust your gut

Are you falling guts over heads when making a business decision?

Steve Jobs once said that there’s no reason not to follow your heart. He was referring to trusting your intuition.

In a highly complex and changeable global bu...

March 8, 2019

Investing In A Brand-Customer Relationship

Whether we want to admit it or not, the concept of relationships takes a central stage in our lives. As humans we are hard wired to continually search for closeness, love and interaction with other human beings.

After all, our w...

March 3, 2019

How To Design A Winning Online Customer Experience

Many factors determine the success of your online business but how you view your customers will make all the difference in the world.

Do you think of them as buyers who want to purchase your products and services? Or do...

January 9, 2019

As every year Retail's BIG Show, NRF, the world’s largest retail conference and expo, will again this month open its doors to exhibitors and attendees for learning, exploring, connecting, but also having the opportunity to look into the retail crystal ball for 2019 pre...

August 3, 2018

The fragile nature of human decision making and how to overcome our cognitive biases

Which dress to wear? What to have for lunch? When to enter a new market? Where to open a new store? How to attract new customers?

Decisions, decisions…

Whether they are personal or profes...

July 28, 2018

Business and consumer psychologist explores the trap which is our own comfort zone, and just like us as individuals, so too can brands get caught in their comfort zone.

Get out of your comfort zone fast!

Whenever we hear this saying we know that something has to be done...

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Featured Posts

Business Rates: The Curse Of The High Street

October 12, 2018

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