Author Archives: Zana Busby

As every year Retail’s BIG Show, NRF, the world’s largest retail conference and expo, will again this month open its doors…

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The fragile nature of human decision making and how to overcome our cognitive biases Which dress to wear? What to…

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Business and consumer psychologist explores the trap which is our own comfort zone, and just like us as individuals, so…

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Psychology is a fascinating science of mind and behaviour Whenever I meet someone for the first time, the first reaction…

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Think again! Do you remember the excitement you felt when you acquired your first car? Were you bursting with pride…

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Harnessing The Power Of Emotions When it comes to purchasing, we make many decisions every day whilst wrestling with information overload…

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Strong customer-brand relationships matter; marketers know that the modern consumer not only has high expectations when it comes to product, pricing and service but…

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