Author Archives: Zana Busby

International Women’s Day (IWD) is an event synonymous with inspiration. A celebration of women’s achievements, it also exists to promote dialogue…

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Brands have always sought to associate themselves with the most fashionable individuals of the day, be it simply to be…

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All the best brands have a sense of purpose. In these complex times, there’s no shortage of demand for a…

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There’s a misconception among the general public that the world of retail is moving inexorably to a fully digital experience,…

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Customer loyalty is everything. It is the Holy Grail, the pot of gold at the end of the rainbow, the…

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Do you believe that consumers are buying your brand or that they are buying into your brand? If you are…

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Are you falling guts over heads when making a business decision? Steve Jobs once said that there’s no reason not…

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Investing In A Brand-Customer Relationship Whether we want to admit it or not, the concept of relationships takes a central…

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How To Design A Winning Online Customer Experience Many factors determine the success of your online business but how you…

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As every year Retail’s BIG Show, NRF, the world’s largest retail conference and expo, will again this month open its doors…

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