Author Archives: Andrew Busby

American Fashion In The UK: Wrong Fit? Last week American Eagle announced that after only three years it was pulling out…

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Much is written about personalization and customer experience – the two are natural bedfellows – and if we believe much of…

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First published in Retail Week July 21st 2017 To succeed in the demanding world of the consumer customer experience is…

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Bob Dylan couldn’t have put it better when he wrote those lyrics back in 1964. And the times certainly are…

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First published in Retail Week 10th May 2017 Think of that last significant purchase you made. New laptop? A holiday?…

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Taken from Brave New World Radio Show with John Harrison: For most of us, online shopping has already changed our…

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This Jack Wills store relies not on technology, but on brilliant retail theatre. Take one medieval market town in Surrey,…

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Meet my two best friends ‘Personalisation’ & ‘Customer Experience’ Much is written about personalisation and customer experience – the two…

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Never has the High Street been more competitive, never has it been so dynamic and demanding and most importantly, never…

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It was Brands Hatch, the famous motor racing circuit in Kent, a few years ago and I had qualified my…

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